Monday, November 30, 2009

BONO at Launch of "Lace Up. Save Lives" (NIKE) RED Partnership

On the day before World Aids day some of the world's best footballers joined Bono at an announcement of the partnership between NIKE, Inc. (NYSE:NKE) and (RED) at Nike Town, London. This unique partnership delivers a two-pronged approach to fight HIV/AIDS in Africa by delivering funds to support programs that offer education and medication on the ground and will harness the power of sport to engage youth around the world in the fight against AIDS in Africa. Photos include: Footballer Didier Drogba, musician Bono, Nike CEO Mark Parker, Susan Smith Ellis (RED) CEO and Professor Michel D. Kazatchkine and footballers Joe Cole, Lucas Neil, Marco Materazzi, Bono, Didier Drogba, Andrei Arshavin, Clint Dempsey, Seol Ki-Hyeon and Denilson.

http://blog.joinred.com/2009/11/announcing-reds-new-partner-nike.html